Tuesday, March 11, 2008

WAFFLES AND GRAVY

video

...and cheese. Ponzio's Restaurant in Cherry Hill, NJ has been serving up comfort food for decades and their signage was looking it. Great old retro stuff that was losing its will to live. Ponzio's had been using a diamond-shape executed in a variety of raggedy corrugated-plastic displays and strange pole signs. Signs birds like.

For their new sign program, I adopted the funky patchwork/background art from their newly designed menus. I took their existing fork and plate graphic and popped it out 3D. The fork floats over multi-level routed plex graphics that form the plate. The channel letters are reverse-lit with push-thru 1/2" white plex faces. Some 15mm clear red neon, and it's time to eat.

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