Tuesday, February 10, 2009

GROVE-Y NEW SIGN AT SOUTHPARK MEADOWS



Retro is such great fun. The Grove at Southpark Meadows was a perfect candidate for old school signage. I took a design direction from the gas-pumps of the 30's with the bubble cabinet at top. Deep green and sunset-fade with lots of reveals and exposed neon. But the cowboy don't care none...he just wants a beer.

Sunday, February 8, 2009

AMLI'S ON 2ND... AND HE'S OUT!!!

No, it's not the bottom of the ninth at the Dell Diamond... It's another AMLI project, this one in downtown Austin on 2nd st. Okay, downtown on 2nd... So, this marketing team spends a week in Nassau determining the best name for the project is Amli on 2nd. That's creativity in action.

Signs: A takeoff on the Hill Country Galleria directionals. Client liked the Galleria stuff, but needed a techie-cleanup, so I smoothed the designs out a bit, added some vertical elements, and glass. My animation program has already anticipated that the glass "lens" over the logo at top, will probably fog-up and look like crap... That's technology in action.
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Friday, February 6, 2009

SMOKE, IF YOU'VE GOT 'EM...


When I say "Cuban", I don' t mean Ricky Ricardo. A logo for an importer here in Texas. Liquid gold and chiseled type. Yum. All you need now is a scotch/rocks and a lighter.